Signature Designs
Aleja Estronza - Home

 Career Summary
 Professional Experience
 Accomplishments
 Community Involvement
 Technical Summary
 Education
 Professional Development

 Downlad Resume

It is my goal to obtain a position where I can use my design skills, educational background, and strong work ethic to provide creative solutions to convey the intended message of the business.

Throughout this portfolio you will see a resume which outlines my years of hands on experience and education put forth to further my career. In addition you will find samples of work that will reflect my creative abilities, as well as technical skills.

What you will not find in this portfolio is my dedication, and desire to learn, and keep abreast of new software and skills.

Designer Statement

Design is not a finite skill. The art of design is constantly changing, growing, revolutionizing and influencing the world we live in. Like design, I, too, am constantly growing based on the influences of newly introduced software, techniques and other intricacies of this industry. I am committed to my art and to those for whom I create.


CAREER SUMMARY

A visionary and articulate Website and Graphic Designer with more than 8 years of experience in web and graphic design and web development who can take projects from concept to design to publishing. Adept in a fast paced environment with proven ability to meet aggressive deadlines for dynamic, branded, commercial B2B and B2C websites. Expertise includes:

WEB
PRINT
  • Corporate Branding
  • CSS
  • HTML
  • Logo Design
  • Web Banners
  • Web Development
  • Web Maintenance
  • Brochures
  • Business Cards
  • CD Covers
  • Post Cards
  • Stationary
  • Flyers

 

PROFESSIONAL EXPERIENCE

Manager/Lead Designer
Signature Designs (2004 – Present)
Browns Mills, NJ

  • Customize websites using HTML and CSS from concept to hosting
    • Bizzy Kidz Consignment Semi-annual children consignment sales
    • MyHeartDances Holistic Health coaching services for individuals seeking a healthier lifestyle
    • French Touch Image Consulting (www.frenchtouchimage.com) Image consulting designed to help women discover their own styles in fashion and make-up
  • Assist business clients in converting their ideas into effective marketing tools for both print advertisement and web design
  • Support and maintain client websites with up-to-date information
  • Develop prototypes to present development/design ideas to clients for web and print projects
  • Design/Development Tools: Acrobat Professional, Adobe Suite, Dreamweaver, FileZilla, Firebug, Flash, MS PowerPoint, MS Word, WinMerge

Corporate Communication Specialist
American Water (1/2014 – 7/2014)
Voorhees, NJ

  • Publish, maintain, and edit content to a variety of external web sites
  • Support the Web Design team by assisting with marketing campaigns, including the creation and distribution of emails
  • Maintain 16+ Internet sites
  • Write social media suggestions on a monthly basis
  • Offer support to off-site offices with social media and web sites
  • Research topics, gather content and compose monthly social media suggestions for daily posts
  • Update corporate blog as needed
  • Designed
    • Emails
    • Banners
    • Logos
    • Mock-ups for new site page design
  • Design/Development Tools: Acrobat Professional, Dreamweaver, HTML, Illustrator, InDesign, LotusNotes, MS Word, MS, Excel, Photoshop, Rhythmyx, Social Media, Urchin, WordPress, YouTube

Technical Account Manager
Harte-Hanks (7/2013 –1/2014)

  • Create email communications and make updates
  • Generate and manage detailed project schedules to ensure on-time deliverables
  • Host images
  • Manage HTML email marketing projects
  • Manage work requested by client and set expectations
  • Prioritize simultaneous projects for self and the team
  • Prioritize various email communications
  • QA, schedule deployment of email communications
  • Responsible for managing the day-to-day deliverables to ensure client expectations are met at an email delivery organization
  • Serve as a point of contact for project scheduling and project status's
  • Serve as main point of contact within the email operations team and with client contacts
  • Design/Development Tools:  Post Future, Return Path, Dreamweaver, Photoshop

Content Publisher
BlackRock (4/2012 – 12/12)
Bluewolf (contract complete)

  • Assist in publishing content to a variety of internal and external web sites and web-based applications
  • Support the Web Design team by assisting with marketing campaigns
  • Design/Development Tools: Acrobat Professional, Adobe Suite, Dreamweaver, MS PowerPoint, MS Word, Stellent

Digital Communication Specialist
Tyco International, Princeton, NJ (1/2012 – 4//2012)
IT-Scient (contract complete)

  • Assisted with editorial responsibilities of the organization’s internal communications, including article writing, production/proofing, layout and distribution
  • Supported and maintained the organization’s intranet site
  • Maintained the communications SharePoint site Designed communications information architecture
  • Organized and updated communications Updating communications dashboard and measurements
  • Drafted organizational announcements
  • Supported email distribution campaign management utilizing e-mail tools and distribution techniques
  • Maintained distribution lists and managed and updated HTML templates
  • Oversaw Communications Assets – manage photo and imagery library, edit and PhotoShop images for use in communication video vehicles and manage video library and assets
  • Offered in-house support with presentations in PowerPoint, Word and Excel
  • Maintained interactive website by designing web banners, responding to posts, tracking points for posts
  • Maintained, approved and uploaded articles and announcements using SharePoint Purchased and modified stock photography
  • Designed
    • Web banners
    • Images for Intranet articles
    • Images for presentations
    • Infographics
  • Design/Development Tools: Acrobat, Exact Target, Foxit, PhotoShop, SharePoint

Marketing Communication - Specialist (Level II) / Web Publisher
Bank of America-Merrill Lynch, Pennington, NJ (2/2011 –12/2011)
Infinity Consulting Solutions(contract complete)

  • Developed, managed and executed day-to-day marketing and email communications in HTML format and CSS
  • Worked with multiple business partners to understand requests and execute communications in a timely manner as intended for marketing purposes
  • Assisted with routine project tracking for the Marketing Communications department
  • Offered in-house support with various marketing processes
  • Reported to manager in the creation and delivery of news and other information to both the internal and external population
  • Assisted in maintaining the firm's online content, including both the external website and internal employee intranet
  • Assisted with the maintenance of approving, uploading, and expiring of print, and electronic libraries by using Sharepoint
  • SharePoint content management/administration
  • Worked with various business partners within and outside of Global Sales Support to post content to various intranet sites
  • Handled numerous publishing requests that come into the Publishing In Box on a daily basis
  • Proofread and multi-tasked to meet deadlines
  • Design/Development Tools: Acrobat Professional, Adobe Suite, Dreamweaver, Sharepoint

Web Tech Specialist
PHH Mortgage (1/007 – 4/2010)
Mount Laurel, NJ

  • Developed HTML, CSS, JavaScript for commercial websites
  • Implemented design/style presented in prototypes throughout projects through the use of wireframes
  • Developed UI architecture and navigation flow
  • Composed SQL queries to upload the content to staging servers
  • Coordinated with relationship managers to fix defects
  • Created and maintained of various customer websites
  • Modified images to make them web ready
  • Adopted client specific JPL technology
  • Assisted in the support and maintenance of the company Intranet
  • Design/Development Tools: Acrobat, Access, Dreamweaver, FileZilla, Photoshop, ImageReady, StarTeam, Test Director, TextPad, WinMerge

Web Designer/Communications & Interactive Services (2000 – 2006)
Computer Operator (1994 – 2000)
Data Entry Supervisor (1994)
Deborah Hospital Foundation (6/1994 – 12/2006)
Browns Mills, NJ

  • Performed modifications and updates to the Foundation's Internet
  • Maintained the upkeep of the Intranet with up-to-date information provided by marketing department and various department heads
  • Design, develop and maintain Intranet
  • Worked with outside consultant in strategizing and initiating ways to keep website user-friendly, aesthetically appealing, and up-to-date
  • Participated in meetings with department heads to their listen to their design needs and help offer solutions
  • Acted as a liaison between Deborah Hospital Foundation and an outside Web Developer
  • Modified images to make them web ready
  • Design and create images on an as needed basis for various fundraising events being advertised on the web
  • Processed online transactions and prepare a registry of transactions for Director of Finance and Administration to reconcile on a monthly basis
  • Supervised and delegate work to the data entry staff
  • Performed daily and monthly system backups
  • Design/Development Tools: Acrobat Professional, Adobe Suite, Animation Shop, Cute FTP, Dreamweaver, Flash, MS Access, MS Excel, MS PowerPoint, MS Publisher, MS Word

 

ACCOMPLISHMENTS

Internet:
  • Helped outside consultant in designing a new section to the Internet as a solution to the request of Public Relations Department.
  • This included sitting in on meetings with both the Director of Public Relations and the Coordinator of Computer Services listening to their needs and acting as a liaison to the Web Developer for this project. After the layout and design structure were built it was then handed over to me to add text and images.
  • Independently initiated, designed, and developed a section that allows visitors to view and mail order Deborah Hospital Foundation merchandise from their Gift Shop.
  • Demonstrated cost effectiveness by simultaneously developing dynamic branded commercial websites for multiple clients within 2 weeks of a 6 week, strict deadline using HTML, and CSS
  • Conceptualized, and developed web and graphic designs for marketing, and branding purposes. Consulted client by providing resources such as web hosting, and content writing for the design needs of a new business by staying within the customer’s budget and meeting last minute deadlines.
  • Redesign and develop a website, which included reevaluating the previous structure for unnecessary pages and restructuring the layout that was more appealing, with a better layout for improved functionality, visual flow and consistent design
  • Design/Development Tools: Animation Shop, CuteFTP, Dreamweaver, Fireworks, Flash, ImageReady, PhotoShop
Intranet:
  • Design, develop and maintain the first Intranet for Deborah Hospital Foundation with minimal consult in design, structure, and layout. The project was developed as a solution to the Director of Finance and Administration, and the Coordinator of Computer Services.
  • Independently initiated, designed and developed a redesign of the previous Intranet. This included reevaluating the previous structure for unnecessary pages and restructuring the layout that was more appealing and user-friendlier. In addition, redesigned some areas for better visual flow.
  • Design/Development Tools: Acrobat, Dreamweaver, Fireworks, Flash, ImageReady, PhotoShop

 

COMMUNITY INVOLVEMENT

L'il Angels Consignment (2011–Present)
Philadelphia, PA
  • Design, create and advise on graphic and web design solutions
  • Maintain and update website
  • Offer consultation in marketing materials and website
Juvenile Conference Committee (2008 – 2011)
Browns Mills, NJ
  • The Juvenile Conference Committee (JCC) is a court-appointed committee composed of trained citizen volunteers who live in the county who hears and determines first and second time, minor juvenile delinquency matters.
    • Represent a partnership between the Judiciary and the citizenry of New Jersey to provide expanded services to youth at risk
    • Focus on intervention for youth and families within the community of residence
    • Build the collaboration between the court and the community that is necessary to respond effectively to juvenile delinquency

TECHNICAL SUMMARY

Software

  • Acrobat Professional
  • Adobe Suite
  • Animation Shop
  • Cute FTP
  • Dreamweaver
  • Exact Target
  • FileZilla
  • Firebug
  • Illustrator
  • ImageReady
  • InDesign
  • MS Word
  • MS Publisher
  • MS PowerPoint
  • MS Access
  • MS Excel
  • Photoshop
  • Sharepoint
  • StarTeam
  • Test Director
  • TextPad
  • WinMerge

 

EDUCATION

American InterContinental University
Hoffman Estates, IL
Bachelor of Fine Arts

• Concentration in Digital Design
• Graduated Summa Cum Laude

American InterContinental University
University Hoffman Estates, IL
Associate of Arts in Business Administration

• Concentration in Information Systems
• Graduated with Honors

 

PROFESSIONAL DEVELOPMENT

Burlington County College
Mount Laurel, NJ
Certification in Web Design with HTML

The Chubb Institute Cherry Hill, NJ
Diploma in Computer Technical Support

• Graduated with Honors